When I started my business, it was a creative outlet—a way to make things I loved and share them with others. Over time, it grew into something much bigger than I ever imagined. I’m proud to say that, in less than a couple of years, I became a six-figure Etsy seller with over 10,000 sales and 2,700 five-star reviews. It’s an accomplishment I’ll always cherish, but if I’m being honest, the height of my business was largely fueled by the Covid era when online shopping was at its peak.
Since then, things have naturally slowed down, and I’ve had to take a step back to reassess what I want this business to look like going forward. And here’s the thing: I’m OK with the shift. For me, this has never been about the numbers. It’s about having something I enjoy—something that’s just for me and not tied to caregiving or other responsibilities.
Shifting the Focus
As I move into 2025, I’m reimagining my business as more of a hobby than an intense, fast-paced venture. The hustle of constantly staying on top of sales, inventory, and production no longer feels sustainable—or enjoyable. While I’m incredibly grateful for the success I’ve had, I can’t justify spending money just to keep things afloat when my priorities have shifted.
This doesn’t mean I’m closing up shop. It just means I’m doing things differently:
• Longer Production Times: I’ve increased my production times to allow myself room to breathe. This way, I’m not rushing to meet tight deadlines, and I can enjoy the creative process again.
• Smaller Inventory: I won’t be keeping as much inventory on hand anymore. Once something sells out, it likely won’t be restocked unless it’s proven to be a consistent bestseller.
• Prioritizing What I Love: I’m focusing on creating products that bring me joy. If it’s not something I’m excited to make, it’s not going to be part of my shop.
Letting Go of the Pressure
It’s not easy to let go of the pressure to grow or match past sales, especially after achieving what I have. But I’ve realized that success doesn’t have to mean constantly striving for more. For me, success is about balance—doing what I love without feeling overwhelmed or burned out.
This shift in focus is freeing. It allows me to keep my business as something I genuinely enjoy, rather than something I feel obligated to maintain.
Looking Ahead
As I step into this new chapter, my shop will remain open, but it will look and feel a little different. I’ll still be here, creating and sharing the things I love, but I’ll be working at a pace that’s sustainable for me.
For those who have supported me along the way—thank you. Your encouragement and purchases have meant so much to me, and I’m excited to continue sharing this journey with you.
If you’re a fellow creative or small business owner who feels the pull to slow down, know that it’s OK to prioritize yourself. Success doesn’t always have to be about the numbers—it can be about finding joy and balance in what you do.
Here’s to a year of creating with intention and enjoying the process.
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1 comment
Glad to hear you’re prioritizing yourself & what brings you joy! I’ve enjoyed all of the purchases I’ve made from you over the years for myself & our son personally as well as for my friends & family as gifts.